Sticker campaign urges drivers to slow down

A new campaign is promoting what some drivers have known for years: slowing down saves gas and reduces carbon emissions. A group of Adirondack women is taking up an effort created by a Minnesota man to promote a “drive easy and conserve” motto for motorists. Todd Moe spoke with Jay Hanson who created green, triangular stickers that read “Drive, Easy, Conserve.” The effort has gained momentum locally and around the world.