Erin Arvedlund was among the first to report on the many suspicions about financier Bernie Madoff, in 2001. Her article for Barron's investigated Madoff's fund's "stunning double-digit returns." But her article, and a few other investigations, failed to sound an alarm.
Once Madoff's fraud came to light in 2008, Arvedlund writes, "his name was now equated with a crime bigger than Enron, bigger than WorldCom, bigger even than those of Charles Ponzi himself, the man whose name would grace the type of scheme that Madoff had taken to a whole new level." In her book, Too Good To Be True, Arvedlund reports on how Madoff managed to fool investors, and the SEC, for so long.