Oct 20, 2010 — Something about the promotional image for Matt Damon's new movie, Hereafter, looked weirdly familiar to me. It looks like something I've seen before, something from the past... Yes. The fake movie within America's Sweethearts!
n p r n e w s
on:
NCPR is supported by:
This is a Visitor-Supported website.
More from NPR
May 25, 2013 — As the nation prepares to mark Memorial Day, outrage has been building on Capitol Hill and beyond over the military's failure to repair a system that has placed service members in more danger of sexual assault than of battlefield injury.
May 25, 2013 — Income and wealth inequality is just about as American as baseball and apple pie. And although the economy has improved in the last few years, the unemployment rate for black Americans is about double that for whites.
May 25, 2013 — President Obama banned enhanced interrogation techniques, but he's largely avoided discussing whether the tactic ever produced valuable information. He might not be able to avoid it forever: The CIA is preparing an official response to a report that concluded the techniques were worthless.
May 25, 2013 — The complex identities navigated by black Puerto Ricans play out in the music of hip-hop artist Tego Calderón and one of his inspirations, Ismael Rivera.
May 25, 2013 — The contentious little creatures were allowed in the Chelsea Flower Show for the first time in its 100-year history. Their presence has been hotly debated, but celebrity-decorated gnomes will be sold for a cause.
Hereafter, Maybe Try A Little Harder
by Sarah Handel
Oct 20, 2010 — Something about the promotional image for Matt Damon's new movie, Hereafter, looked weirdly familiar to me. It looks like something I've seen before, something from the past... Yes. The fake movie within America's Sweethearts!Today, I saw the above promotional image for the new Matt Damon movie, Hereafter. I don't know anything about it (but if you'd like to, check out Bob Mondello's review here), but it seemed instantly familiar. And then I realized why.
Eerily similar. In my memory, this promotional poster from the movie-within-a-movie, Time Over Time-within-America's Sweethearts, actually was cast in a blue hue, though maybe I watched it on an old TV, or maybe there's another version of the poster in the movie that I couldn't find. But even though the two posters aren't the same color, aren't they weirdly similar? Female lead, staring at an angle into the distance with lips parted, male lead facing front, intense, closed-mouth stare... Of course, Time Over Time was meant to be a cliche within America's Sweethearts, but as best I can tell, Hereafter is pretty serious.
Perhaps not serious enough, however, about promoting the film.
Copyright 2013 NPR. To see more, visit http://www.npr.org/.9(MDAxNzgwMTg5MDEyMTQ4Nzc4MjdiNWVmMw004))
Missing some content? Check the source: NPR
Copyright(c) 2013, NPR
