Skip Navigation
NPR News

Hereafter, Maybe Try A Little Harder

by Sarah Handel
Oct 20, 2010

Share this

Explore this

Reported by

Sarah Handel

Related Topics at

Today, I saw the above promotional image for the new Matt Damon movie, Hereafter. I don't know anything about it (but if you'd like to, check out Bob Mondello's review here), but it seemed instantly familiar.  And then I realized why.

Eerily similar.  In my memory, this promotional poster from the movie-within-a-movie, Time Over Time-within-America's Sweethearts, actually was cast in a blue hue, though maybe I watched it on an old TV, or maybe there's another version of the poster in the movie that I couldn't find. But even though the two posters aren't the same color, aren't they weirdly similar? Female lead, staring at an angle into the distance with lips parted, male lead facing front, intense, closed-mouth stare... Of course, Time Over Time was meant to be a cliche within America's Sweethearts, but as best I can tell, Hereafter is pretty serious.

Perhaps not serious enough, however, about promoting the film.

Copyright 2014 NPR. To see more, visit

Missing some content? Check the source: NPR
Copyright(c) 2014, NPR

Visitor comments


NCPR is supported by:

This is a Visitor-Supported website.