Sep 13, 2007 (All Things Considered) — Mark Penn, a Democratic pollster who advises Sen. Hillary Clinton's campaign, talks about Microtrends. Penn's book identifies dozens of niche audiences, from "caffeine crazies" to "snowed-under slobs."
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Pollster's Book IDs Society's 'Microtrends'
Sep 13, 2007 (All Things Considered) — Mark Penn, a Democratic pollster who advises Sen. Hillary Clinton's campaign, talks about Microtrends. Penn's book identifies dozens of niche audiences, from "caffeine crazies" to "snowed-under slobs."Missing some content? Check the source: NPR
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