When I was little, creating a wish list was one of my favorite holiday activities. And if I could have called Santa directly, I might have died of delight.
I can only imagine how these kids — now probably in their 70s — must have felt when they discovered Santa's direct line in 1947. That year, the New York City mega toy store F.A.O. Schwartz set up a line directly to their store Santa.
A few of these photos ran in a December issue of Life, but many of them were never published. The full gallery is at life.com.