Dec 25, 2011 — Imagine the delight of calling Santa directly! In 1947, the New York City mega toy store F.A.O. Schwartz set up a line to their store Santa. A few photos of the children calling ran in a December issue of Life, but many of them were never published.
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A young girl talking to Santa Claus on the telephone, 1947. (Time and Life Pictures/Getty Images)
Christmas Cute: Kids Calling Santa, 1947
by Claire O'Neill
Dec 25, 2011 — Imagine the delight of calling Santa directly! In 1947, the New York City mega toy store F.A.O. Schwartz set up a line to their store Santa. A few photos of the children calling ran in a December issue of Life, but many of them were never published.When I was little, creating a wish list was one of my favorite holiday activities. And if I could have called Santa directly, I might have died of delight.
I can only imagine how these kids — now probably in their 70s — must have felt when they discovered Santa's direct line in 1947. That year, the New York City mega toy store F.A.O. Schwartz set up a line directly to their store Santa.
A few of these photos ran in a December issue of Life, but many of them were never published. The full gallery is at life.com.
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