Nov 13, 2012 — The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.
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Coca-Cola (Flickr)
Episode 416: Why The Price Of Coke Didn't Change For 70 Years
Nov 13, 2012 — The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of Coke cost a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.
Download the Planet Money iPhone App. Music: "I'd Like To Buy the World a Coke" and Joey Diggs' "Always Coca Cola." Find us: Twitter/ Facebook/ Spotify/ Tumblr.
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