Dec 13, 2012 (Morning Edition) — CALM is an acronym for a new law that takes effect Thursday. It stands for the Commercial Advertisement Loudness Mitigation Act, and it means you won't have to jump for your TV remote the second commercials air. The law says the volume of commercials needs to be the same as the programs they're coming out of.
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Rules Could Make TV Commercials Quieter
Dec 13, 2012 (Morning Edition) — CALM is an acronym for a new law that takes effect Thursday. It stands for the Commercial Advertisement Loudness Mitigation Act, and it means you won't have to jump for your TV remote the second commercials air. The law says the volume of commercials needs to be the same as the programs they're coming out of.Missing some content? Check the source: NPR
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