Skip Navigation
NPR News
KPBS 89.5 FM San Diego Billboard (NPR)

Signs of the Times: NPR and Stations Promote on Billboards and Other Media

by Dana Davis Rehm
Feb 6, 2013

See this

 KERA 90.1 FM Dallas Billboard  WFYI 90.1 FM Indianapolis Billboard 90.7 news Orlando Billboard KERA 90.1 FM Dallas Billboard

Share this

Explore this

Reported by

Dana Davis Rehm

Related Topics at

You're in the car, cruising along the highway and thinking about that great Morning Edition piece you heard today, when you wonder, "Was that the NPR logo on that billboard?" If you are in San Diego, Dallas/Ft. Worth, Indianapolis, or Orlando - it just might have been.

Between January and April, NPR and Member Stations KPBS, KERA, WFYI, and WMFE are testing out a new visibility campaign that may eventually go nationwide.

The campaign features attention-grabbing (and stereotype-breaking) messages about the diversity of public radio listeners. You can get a sneak peek at some of the billboards, here:

As part of the pilot campaign, a combination of billboards, transit, print and digital ads are currently running or slated to run in the four markets. TV spots and more social media are on the way.

Each ad is tagged with the station call letters and frequency and with the URL where listeners can stream and/or pick and share their own "Radiotype."

Let us know what you think, in the comments section, below.

Copyright 2014 NPR. To see more, visit

Missing some content? Check the source: NPR
Copyright(c) 2014, NPR

Visitor comments


NCPR is supported by:

This is a Visitor-Supported website.