Feb 18, 2013 (Morning Edition) — Last week, Maker's Mark announced its popular bourbon was going from 90 proof to 84 proof, in order to stretch supplies in the face of a steep rise in global demand. Loyal customers did not dilute their anger on Twitter. After some rocky days, the brand reversed itself.
n p r n e w s
Maker's Mark Really Misses The Mark
Feb 18, 2013 (Morning Edition) — Last week, Maker's Mark announced its popular bourbon was going from 90 proof to 84 proof, in order to stretch supplies in the face of a steep rise in global demand. Loyal customers did not dilute their anger on Twitter. After some rocky days, the brand reversed itself.Missing some content? Check the source: NPR
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