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Company Touts Shirt That Could Be Worn 100 Days In A Row

Apr 30, 2013 (Morning Edition) — U.S. company Wool and Prince says it has developed a wool shirt so odor resistant you could wear it for 100 days in a row without washing it. The company says the key is that wool is more efficient than other fabrics at absorbing sweat and evaporating it into the air.

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