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What Makes Startup Tumblr Worth $1.1 Billion?

by Steve Henn
May 20, 2013 (All Things Considered) — In the boldest move yet by new CEO Marissa Mayer, Yahoo will buy the blogging site Tumblr for $1.1 billion. The move is a bet that Tumblr's large community of users is a source of potential profits. While Tumblr is a fast-growing startup, it has not generated significant revenue.

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