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"A book cover designer is making a piece of art -- a piece of design -- that's very much in service to another piece of art." -- Chip Kidd (TED)

How Do Book Covers Tell Their Own Stories?

by NPR/TED Staff
Jun 7, 2013 (TED Radio Hour)

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Part 3 of the TED Radio Hour episode Framing The Story.

About Chip Kidd's TEDTalk

Chip Kidd doesn't judge a book by its cover; he creates covers that embody the books — and he does it with a wicked sense of humor. Kidd showcases the art and deep thought of his cover designs.

About Chip Kidd

Chip Kidd's book jacket designs spawned a revolution in the art of American book packaging. A Chip Kidd cover is unexpected, nonformulaic and perfectly right for the text within. As a graphic designer for Alfred A. Knopf since 1986, Kidd has designed shelves full of books, including classics you can picture in a snap like Jurassic Park. As editor of comics for Pantheon, Kidd has commissioned work from graphic novelists like Chris Ware, Art Spiegelman, Dan Clowes and Ben Katchor. He's a novelist as well, author of The Cheese Monkeys and The Learners.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

Chip Kidd designed the iconic book cover for the novel Jurassic Park.

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