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Apple Hires Burberry CEO To Improve Customer Experience

by Vicki Barker
Oct 18, 2013 (Morning Edition) — Earlier this week, it was announced that Apple hired Burberry's CEO Angela Ahrendts to revive its network of Apple stores. Those stores used to provide unique, highly efficient customer service but are struggling now because of competition from other computer stores that have adopted Apple's retail business model.

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Vicki Barker

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