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Radisson Hotels Take Aim At Millennials

Feb 19, 2014 (Here & Now / WBUR-FM)

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The Radisson Hotels chain is creating a new brand of hotels aimed at attracted millennials. Radisson Red will allow guests to offer ą la carte choices for their rooms, ranging from what drinks are in the minibar to family photos on the television.

Parent company Carlson Rezidor Hotel Group is not alone in trying to market to the younger generation. Think “The Tonight Show” pushing Jay Leno out in favor of Jimmy Fallon. We take a look at how marketers decide what millennials want.

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