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Outdoor Business Pioneer Yvon Chouinard, Part 1

Oct 19, 2005 (Day to Day)

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The Patagonia company is a pioneer in outdoor clothing design and "alternative" corporate culture — the legacy of founder Yvon Chouinard. In the first of a two-part profile of the pioneering businessman, Chouinard discusses his offbeat business philosophy.

It's all detailed in Chouinard's new book, Let My People Go Surfing: The Education of a Reluctant Businessman. Alex Chadwick tours the grounds of Patagonia's headquarters in Ventura, Calif., where Chouinard encourages his employees to travel, surf and work for environmental causes.

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