Oct 20, 2005 (Day to Day) — Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman. In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.
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Outdoor Business Pioneer Yvon Chouinard, Part 2
Oct 20, 2005 (Day to Day) — Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman. In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman.
In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.
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