From ergonomic strollers, to sleep consultants, to professional potty training, child rearing has become a very big business. Author Pamela Paul discusses her new book, Parenting, Inc. and the aggressive marketing aimed at new moms and dads.
"Sometimes, spending a lot on children isn't just unnecessary; it's counterproductive," Paul writes. "Every parent I know is struggling to figure out how to afford a family without succumbing to the spiral of consumption that characterizes modern parenthood."
Paul says she was determined not to fill her house with baby junk. Then she had her baby.
"I have baby gear coming out of every closet, and I really found myself overwhelmed with products," she says.