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The Science of Getting A 'Yes'

Aug 22, 2008 (Talk of the Nation) — Is persuasion an art or a science? Robert Cialdini, a social psychologist, explains how a little psychology can improve your shot at getting what you want. Cialdini is one of the authors of Yes!: 50 Scientifically Proven Ways to Be Persuasive.

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Is persuasion an art or a science? We talk to Robert Cialdini, a social psychologist, who thinks a little psychology can improve your shot at getting what you want. Cialdini is one of the authors of Yes!: 50 Scientifically Proven Ways to Be Persuasive.

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