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June 17, 2013 | NPR ·
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advertising
Jun 1, 2013 — When an advertiser seems to do everything right and still draws complaints, it makes you wonder: Is there any way to market to diverse communities without stepping on toes?
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Apr 15, 2013 — Advertisers want to hear what you have to say, and many are about to roll out new kinds of ads you can actually have a conversation with. Marketers are hoping to leverage the power of voice and the kinds of technologies that power Apple's Siri to start selling us all sorts of things.
Apr 7, 2013 — Broadcasters will convene in Las Vegas this week to discuss the rapidly-growing demographic of people who don't subscribe to cable or satellite TV services. Instead, more people are watching shows and movies online.
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Feb 1, 2013 — Spoiler alert: A few Super Bowl commercials have launched on social media well before Sunday's big game. Ad industry watchers say the multi-million-dollar spots are meant to be entertaining, but a few of the ads are already controversial.
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Nov 13, 2012 — The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.
Jan 24, 2012 — People around the globe know they should be exercising more and eating better. But food manufacturers aren't helping, with dubious health claims and confusing nutrition labels. That's the word from a global survey on nutrition information.
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Aug 24, 2011 — Search giant Google has agreed to settle a federal probe into ads it ran for online Canadian pharmacies by forfeiting $500 million. The settlement assures the company will not face criminal charges.
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Jun 21, 2011 — Starting next year, cigarette makers will have to give up the top half on their packages to display nine anti-smoking images in rotation. In ads, 20 percent of the real estate at the top of the ads will have to be devoted to a graphic warning.
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Jun 5, 2011 — Jack Daniel's is tightening up the text-heavy label for its Old No. 7 whiskey. The company is nixing some half-truths and exaggerations that have been on display for decades. The changes have prompted some controversy among the faithful.
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May 27, 2011 — The value of a moratorium on consumer ads for new drugs would hinge on whether a reduction in unexpected side effects outweighed lost health benefits from reduced use of effective medicines, a Congressional Budget Office report says.
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