Mar 6, 2014 — Certain sales strategies work well with American Latinos. California's insurance exchange didn't try any of them when advertising coverage with the Affordable Care Act.
Feb 21, 2014 — The Food and Drug Administration says the long list of side effects read rapidly at the end of pharmaceutical ads may be too much for people to grasp. The agency is looking at a streamlined approach.
Jan 21, 2014 — Science fiction is littered with warnings of a consumerist future ruled by all-powerful corporations. Commentator and science-fiction fan Adam Frank offers up a clever song he saw on YouTube as one small defense against falling into that trap.
Nov 24, 2013 — Young healthy people are critical to making the new insurance marketplaces work. A Colorado advertising campaign pushes the boundaries of taste as it tries to persuade young people to click on a link for the decidedly unsexy topic of health insurance.
Oct 21, 2013 — The federal government does not currently regulate the sales and marketing of electronic cigarettes. That may change soon, but in the meantime, the lack of regulation means manufacturers have tremendous leeway over how they advertise their products.
Jul 31, 2013 — An online video spot for HelloFlo breaks the familiar mold of cheesy tampon commercials in a clever way. Ad watchers say it's a reflection of the open, transparent conversations spurred by social media.
Jun 1, 2013 — When an advertiser seems to do everything right and still draws complaints, it makes you wonder: Is there any way to market to diverse communities without stepping on toes?
Apr 15, 2013 — Advertisers want to hear what you have to say, and many are about to roll out new kinds of ads you can actually have a conversation with. Marketers are hoping to leverage the power of voice and the kinds of technologies that power Apple's Siri to start selling us all sorts of things.
Apr 7, 2013 — Broadcasters will convene in Las Vegas this week to discuss the rapidly-growing demographic of people who don't subscribe to cable or satellite TV services. Instead, more people are watching shows and movies online.
Feb 1, 2013 — Spoiler alert: A few Super Bowl commercials have launched on social media well before Sunday's big game. Ad industry watchers say the multi-million-dollar spots are meant to be entertaining, but a few of the ads are already controversial.