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branding
Dec 19, 2011 — This year saw musicians, athletes and actors launching their own lines of beer, wine and mescal. The list includes the boy band Hanson, which premiered an India pale ale called MMMHop.
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Jun 5, 2011 — Jack Daniel's is tightening up the text-heavy label for its Old No. 7 whiskey. The company is nixing some half-truths and exaggerations that have been on display for decades. The changes have prompted some controversy among the faithful.
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Jul 12, 2010 — Our SVP for marketing discusses why NPR is encouraging stations and staff to refer to us as NPR rather than National public Radio.
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