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Marketing
Feb 22, 2012 — Advertisers collect information with every digital move people make. They then target ads based on that information. Communications scholar Joseph Turow worries that advertisers will use such data to discriminate against people and put them into "reputation silos."
Oct 24, 2011 — In a new book, medical ethicist Harriet Washington details how genes and tissues are increasingly being patented by pharmaceutical and biotechnology companies. Those firms, she argues, are focused more on their profits than on the medical needs of patients.
Oct 23, 2011 — Did you really think the apples you lifted out of a wooden crate at a grocery store came from a local farm? Think again. As Martin Lindstrom explains in his new book, Brandwashed, companies use many tricks to manipulate our minds and persuade us to buy.
Mar 28, 2011 — In 2008, the faltering economy sent Starbucks a wake up call. Former CEO Howard Schultz returned to the company's helm, and led the coffee giant in some corporate soul searching. He describes the process in his new book, Onward: How Starbucks Fought For Its Life Without Losing Its Soul.
Apr 24, 2010 — Ad man Terry O'Reilly is behind the Canadian radio show and new book The Age of Persuasion. He uses his insider perspective to dissect the world of advertising.
Jul 26, 2009 — This book reveals how the American food industry has harnessed the chemistry of sugar, salt and fat to make us eat too much, too fast and too often.
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Jul 26, 2009 — Our search for the most fascinating new science books finds true tales of Aztec super-athletes, criminal butterfly collectors, Isaac Newton's unknown detective career and the mysteries of the human stomach and brain.
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Jul 10, 2009 — Former FDA Commissioner Dr. David Kessler discusses how milkshakes, buffalo wings and other sugary, fatty and salty foods train the brain to overeat. Gail Vance Civille, president of food consulting firm Sensory Spectrum, talks about the most alluring flavors and textures.
Jul 8, 2009 — Chris Anderson, editor in chief of Wired magazine, talks about his new book Free: The Future of a Radical Price. Anderson theorizes that businesses can profit by giving it all away on the internet.
Apr 29, 2009 — The unemployment rate is up across the country, and so are the numbers of people looking for new jobs. Conventional wisdom says it's probably time to polish up your resume. But with people showcasing their talents on YouTube and networking on Linkedln, are resumes relevant?
