Oct 24, 2013 — Anita Elberse's new book, Blockbusters, examines the strategy behind making and marketing megahits. She tells NPR's Renee Montagne that content companies — publishers, movie studios and the like — can create blockbusters by dedicating most of their budgets to a select few likely winners.
Dec 16, 2010 — A new book tells the story of hip-hop's humble beginnings, and how it morphed into the multifaceted, multibillion-dollar business it is today.
Dec 9, 2010 — Hip-hop music grew from the streets of Harlem and the Bronx into a multi-billion-dollar industry. Dan Charnas chronicles how hip-hop producers and entrepreneurs changed the music industry and pop culture in The Big Payback.
Jan 14, 2009 — Rolling Stone contributing editor Steve Knopper chronicles the rise of the record industry — and its subsequent digital-age collapse — in his new book, Appetite For Self-Destruction.