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April 17, 2014 | NPR · Scientists and food activists are launching a campaign to promote seeds that can be freely shared, rather than protected through patents and licenses. They call it the Open Source Seed Initiative.
 
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April 17, 2014 | NPR · A typical UPS truck now has hundreds of sensors on it. That's changing the way UPS drivers work — and it foreshadows changes coming for workers throughout the economy.
 
April 17, 2014 | NPR · Brazil is the spiritual home of soccer and a world powerhouse in the sport. It's woven into the Brazilian psyche. Wins and losses have had repercussions in other realms — including politics.
 

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April 16, 2014 | NPR · Ukrainian tanks arrived in the city of Kramatorsk Wednesday morning. By the time they rolled out of the city, they were flying Russian flags. People in Kramatorsk tell the story of what happened.
 
April 16, 2014 | NPR · NATO has announced a strengthening of its forces near the alliance's eastern border. Gen. George Joulwan, the former NATO supreme allied commander for Europe, discusses the plan.
 
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April 16, 2014 | NPR · A 325 million-year-old fossil find shows that the gill structures of modern sharks are actually quite different from their ancient ancestors.
 

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April 12, 2014 | NPR · As pro-Russia demonstrators continue their tense standoff in Eastern Ukraine, police are conspicuously absent from city streets.
 

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April 13, 2014 | NPR · As the anniversary of last year's marathon bombing approaches, NPR's Rachel Martin speaks with correspondent Carrie Johnson about the investigation and legal wrangling yet to come.
 

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Advertising

Feb 22, 2012 — Advertisers collect information with every digital move people make. They then target ads based on that information. Communications scholar Joseph Turow worries that advertisers will use such data to discriminate against people and put them into "reputation silos."
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Nov 14, 2010 — Roger Sterling may be the show's most charismatic and lovable characters. His memoir, once a book that existed only in the show's fictional universe, is now real enough to find in your Christmas stocking.
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Jul 24, 2010 — Before there was Mad Men, there was From Those Wonderful Folks Who Gave You Pearl Harbor, the cultish and colorful advertising memoir by 1960s ad man Jerry Della Femina that also served as inspiration for AMC's hit series.
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Apr 24, 2010 — Ad man Terry O'Reilly is behind the Canadian radio show and new book The Age of Persuasion. He uses his insider perspective to dissect the world of advertising.
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Sep 23, 2009 — Former adman James Othmer spent two decades working in the ad industry as it was in the throes of a dramatic transformation. As more consumers zap commercials on DVRs and read magazines and newspapers online, Othmer has concluded that the Madison Avenue industry as he knew it is dying.
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Feb 3, 2006 — Some 130 million people are expected to watch Super Bowl XL on Sunday. As always, advertisers are paying big bucks to grab viewers' attention — and some have resorted to making their spots as strange or unpredictable as possible, says author Warren Berger in his book, Advertising Today.
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Oct 16, 2004 — Dr. Marcia Angell is the author of The Truth About Drug Companies. Angell, former editor of the New England Journal of Medicine, disputes drug firms' claims that prices are high because profits are used for research and development. Hear Angell and NPR's Jennifer Ludden.
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