Internet in political campaigns
Sep 16, 2012 — Political campaigning is increasingly driven by data. Journalist Sasha Issenberg says voter outreach has shifted from a precinct-centered game to one focused on individuals' behavior. In his new book, The Victory Lab, he says the smallest changes in tactic have had the biggest impact on politics.
Oct 31, 2006 — Joe Trippi talks about how new technologies are being used in political campaigns, from YouTube to Google to MySpace.com. He tells Renee Montagne that the landscape has changed markedly in the last five years. Trippi was Howard Dean's presidential campaign manager.