Dec 31, 2012 — In his new book, To Sell Is Human, Daniel H. Pink describes how access to information has empowered buyers and dramatically changed the sales landscape. Caveat emptor — buyer beware — is still good advice, Pink says, but so is caveat venditor — seller beware.
Apr 24, 2010 — Ad man Terry O'Reilly is behind the Canadian radio show and new book The Age of Persuasion. He uses his insider perspective to dissect the world of advertising.
Aug 22, 2008 — Is persuasion an art or a science? Robert Cialdini, a social psychologist, explains how a little psychology can improve your shot at getting what you want. Cialdini is one of the authors of Yes!: 50 Scientifically Proven Ways to Be Persuasive.
Oct 4, 2007 — Chris Matthews, host of MSNBC's Hardball, talks about his fascination with politics and his trademark style of rapid-fire questioning. Matthews has written a new book, Life's a Campaign: What Politics Has Taught Me about Friendship, Rivalry, Reputation and Success.