Jul 20, 2011 — Novelist and TV producer Kathy Reichs returns with her latest crime adventure, journalist Judy Pasternak uncovers environmental injustice on the Navajo reservation, biographer Justin Spring explores the life of a sexual renegade, and marketing expert Paco Underhill explains the "science of female shopping."
Dec 12, 2008 — What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.
Dec 9, 2008 — White iPod headphones. Bright blue Tiffany boxes. Corona with lime. Brand expert Martin Lindstrom says companies have been marketing directly to your subconscious. Lindstrom discusses his new book, Buyology: Truth and Lies About Why We Buy.