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Social influence
Jul 20, 2011 — Novelist and TV producer Kathy Reichs returns with her latest crime adventure, journalist Judy Pasternak uncovers environmental injustice on the Navajo reservation, biographer Justin Spring explores the life of a sexual renegade, and marketing expert Paco Underhill explains the "science of female shopping."
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Sep 13, 2007 — Mark Penn, a Democratic pollster who advises Sen. Hillary Clinton's campaign, talks about Microtrends. Penn's book identifies dozens of niche audiences, from "caffeine crazies" to "snowed-under slobs."


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