Oct 20, 2005 — Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman. In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.
Oct 19, 2005 — The Patagonia company is a pioneer in outdoor clothing design and "alternative" corporate culture — the legacy of founder Yvon Chouinard. In the first of a two-part profile of the pioneering businessman, Chouinard discusses his offbeat business philosophy. It's all detailed in Chouinard's new book, Let My People Go Surfing.