Apr 22, 2013 — The game, if you want to call it that, involves trying to quickly swallow a spoonful of ground cinnamon without the benefit of anything to wash it down. It's practically impossible. Coughing, gagging and choking are typical reactions.
Dec 20, 2012 — A string of recent ER cases in which 9-year-olds were treated for cinnamon exposure has toxicologists once again warning parents about risky food games like the "cinnamon challenge" and "chubby bunny."
Mar 29, 2012 — A fad is to blame for a big increase in calls to poison control centers about cinnamon. The kooky consumption of a spoonful of the common spice sounds harmless, but it can lead to health trouble.