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On-line guide for smart shopping

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There's a new way for consumers to find out more about the products they buy. Samara Freemark has the story of a new online guide that lets you look up how good products are for you and for the environment.

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Transcript: Samara Freemark, November 25, 2009

There's a new way for consumers to find out more about the products they buy. Samara Freemark has the story of a new online guide that lets you look up how good products are for you and for the environment:

The website is called the Good Guide, and it lets consumers get a pretty in-depth look at more than 60,000 foods and household products. The site ranks products by their impacts on health, the environment, and society.

The Good Guide is the brainchild of Dara O'Rourke. He's a professor of environmental policy at the University of California at Berkley. O'Rourke says consumers don't have easy access to the information they need to make smart buying decisions.

"What we're trying to do is bring the best available science, put it in an easy accessible and free format, then get it to people whenever and wherever they make a decision about a product or a company."

That's where the Good Guide iphone application comes in. Shoppers can scan barcodes at the store to get instant product information.

That application, and the site, can be found at goodguide.com

For The Environment Report, I'm Samara Freemark.

Copyright 2009. The Regents of the University Of Michigan. Used with permission.

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