Bergman says he won't soon forget last year--and the economic lessons it taught him. Last spring, Mark spoke with Jonathan Brown about the dearth of real estate sales in the southern Adirondacks.
In real estate--or anybody in sales--you have to be up. You have to be optimistic. Yet you have to balance that with a certain amount of honesty. So, you're trying to balance this feeling of 'Hey business is down. How am I going to pay the bills this month?' at the same time as trying to encourage people to be upbeat and positive and come invest in your community.
He's had some success at this. He says listings are now up. And even though lending is still sluggish, Bergman has made a few sales. This helped stop what he called a constant questioning of the professional path he chose:
In 2009, I'd say that I was reassessing what I was doing on almost a daily basis. I don't want to go through another year like that. Where frankly I don't think I made progress. I treaded water, so to speak. And now I've got a bit more breathing room so I can focus on my business and not so much focus on survival.