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Aaron Reardon behind the counter at Gamer Craze in Canton
Aaron Reardon behind the counter at Gamer Craze in Canton

Canton Gaming store is serious business

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NCPR's occasional series on North Country entrepreneurs continues, with Aaron Reardon. Reardon's a young guy, and a hard-nosed businessman. He started his first online business in college, and in June of 2007 he opened a bricks-and-mortar business: A gaming store in Canton called "Gamer Craze."

In the last five years, Gamer Craze has moved to a bigger space, opened and closed a second store in Potsdam, and shifted much of its business from traditional video games to a collectable trading card game called Magic: The Gathering. It's done well, and Reardon's now looking for a bigger space.

Gamer Craze is one of just a few bricks-and-mortar shops in the North Country where players can come to buy what they need and they can play, too: Reardon keeps tables set up for gaming, and sells snacks. As Nora Flaherty found when she talked with Aaron Reardon, much of the store's success has come from making it a place to hang out.

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Nora Flaherty
Digital Editor, News

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