We've interviewed some of the top tourism entrepreneurs and marketing experts, from places like the Thousand Islands, the Tug Hill and the Adirondacks.
We've poked at the question of whether northern New York's incredible natural beauty is being marketed as effectively as other tourist destinations.
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Some have also questioned whether that kind of regional branding effort is necessary — or even a good idea.
One of the people who's taken part in that conversation is Clyde Rabideau, mayor of the village of Saranac Lake.
They didn't know very much.
Mayor Rabideau spoke about his experiment with NCPR's Adirondack bureau chief Brian Mann.