Skip Navigation
Regional News
NYCO's Mark Buckley points to the border between mine-owned lands and the state forest Preserve.  Photo: Brian Mann
NYCO's Mark Buckley points to the border between mine-owned lands and the state forest Preserve. Photo: Brian Mann

NYCO spent big on Forest Preserve land swap

Listen to this story
NYCO Minerals spent more than half a million dollars to win support for a controversial land swap with the state approved by voters statewide last week. That's according to financial disclosure statements the Willsboro-based mining company filed with the state Board of Elections in the months and days leading up to the vote on Proposition 5.

Proposition 5 gives NYCO the right to mine a 200-acre tract in the Jay Mountain Wilderness in exchange for 1,500 acres elsewhere that will be added to the Forest Preserve.

Hear this

Download audio

Share this


Explore this

Reported by

Chris Knight
Adirondack Correspondent

NYCO spent a total of $538,961 on what it called the "Vote Yes for the Adirondacks" campaign, according to the filings.

All the money went to Albany-based Behan Communications, which coordinated the media and advertising effort in support of the land swap. Behan's expenses, according to the filings, included producing videos, creating and updating a website and a Facebook page, and interviews with news media around the state.

John Brodt of Behan Communications, who's served as NYCO's spokesman throughout the campaign, said the amount of money the company spent shows how important the 200 acres, known as Lot 8, is to the NYCO’s  long-term future in the Adirondacks.

Asked for specifics on how the money was spent, Brodt said a large percentage was used for advertising in the New York City metropolitan area, including online advertising with The New York Times and Newsday, radio commercials and some cable television advertising.

Peter Bauer of the environmental group Protect the Adirondacks, one of the biggest opponents of Proposition 5, wrote last week in a commentary on the Adirondack Almanack website that that the well-funded media campaign led by the Behan firm and voter turnout efforts led by the unions that backed the proposal were the two biggest factors leading to the land swap's approval.

Visitor comments

on:

NCPR is supported by:

This is a Visitor-Supported website.