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Brooke Rouse. Photo: Tara Freeman, courtesy of Brooke Rouse, used with permission.
Brooke Rouse. Photo: Tara Freeman, courtesy of Brooke Rouse, used with permission.

Meet SLC's new chamber of commerce director

The St. Lawrence County Chamber of Commerce has a new executive director: Brooke Rouse.

Rouse graduated from St. Lawrence in 2006 and went on to get a masters in tourism management. She and her husband own 24 East Main, a bed and breakfast in Canton. She works for the Small Business Development Center at SUNY Canton. And she's also a village trustee.

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Reported by

Sarah Harris
Reporter and Producer

"I think we really need to make St. Lawrence County welcoming to our Canadian neighbors," Rouse said. "I sit on the porch here in Canton and see Canadian plates going by all the time and would love for them to stop and enjoy what we have here."

Rouse hopes to help St. Lawrence County businesses better market themselves to visitors. She'd like to the chamber play in a role in building training opportunities for the county's workforce.

And she says, between the rivers, the mountains, outdoor opportunities and small, close communities, St. Lawrence County has a lot to offer.

"I think that we have something really special here and it's just a matter of getting it out there, inviting them, and making it an attractive place to come, come often, stay, stay longer."

Rouse will start her new job in June.

She succeeds director Pat McKeown, whose tenure included creation of FISHCAP, an award-winning marketing program promoting the St. Lawrence River Valley as a sport-fishing destination.

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