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Fighting Brand Wal-Mart

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When you compete with Wal-Mart, you're not only competing with the store. You're competing with the brand. That's what Gregory Warner found when he stopped by a survival workshop for business owners in Potsdam yesterday. The workshops to help local businesses compete with mega-retailers were offered by the Malone-based non-profit ComLinks, along with local Small Business Development Centers. Though these local businesses were not all the mom-and-pop stores you might expect.

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