Sep 10, 2007 — For several years, agriculture officials in New York have been pushing hard to make the connection between Upstate farms and downstate markets. A Jefferson County farmer has launched his own effort. Steve Winkler of Lucky Seven Livestock in Rodman has created a new label called "Certified Natural New York." He's distributing pork, lamb, beef, and chicken from 40 farms around the state, including about a dozen in northern New York, to stores like Wegmans and Whole Foods in metropolitan areas. Winkler told David Sommerstein "Certified Natural New York" ensures meats are produced under certain guidelines.