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Underwriting with NCPR
-- A Mutually Beneficial Partnership
Guidelines | Rates | Sample Packages | Program Grid (.pdf)
NCPR Broadcast UnderwritingNorth Country Public Radio has been broadcasting in the public interest since 1968. Thousands of listeners rely on NCPR to deliver their daily dose of regional and national news; political, environmental and educational on-air discussions and call-in programs; as well as a diverse offering of music and other entertainment programming. North Country Public Radio continues to derive the great majority of its annual revenue from private sector support. Astute business people throughout our broadcast region recognize North Country Public Radio as an uncommon, cost-effective, and lucrative underwriting investment. Underwriting presents an opportunity for business people to actively and publicly lend their financial support of North Country Public Radio before an audience of well-traveled, well-educated individuals, many of whom hold managerial positions and enhanced personal spending power. This is a market of individuals who think, care, and spend. No other media source reaches homes and businesses throughout our broadcast region virtually the entire northern tier of New York State, western Vermont, and Southern Ontario and Quebec. In some Adirondack communities, North Country Public Radio is the only radio signal received. Second, underwriters are afforded an enhanced public image loyal NCPR listeners are like family to the station, and they greatly value and recognize the investment made by local and regional businesses in support of their public radio station. Should you wish to discuss underwriting, please contact Sandy Demarest.
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| Name of Plan | Cost | Number of Credits | Credit Type | Payment Options |
| Package A | $12,600 | 364 | Prime | In Full |
| 364 | Standard | $3,150.00/quarter | ||
| $1,050.00/month | ||||
| Package A represents an underwriting profile containing seven prime and seven standard credits per week. | ||||
| Name of Plan | Cost | Number of Credits | Credit Type | Payment Options |
| Package B | $9,000 | 260 | Prime | In Full |
| 260 | Standard | $2,250.00/quarter | ||
| $750.00/month | ||||
| Package B represents an underwriting profile containing five prime and five standard credits per week. | ||||
| Name of Plan | Cost | Number of Credits | Credit Type | Payment Options |
| Package C | $6,900 | 260 | Prime | In Full |
| 104 | Standard | $1,725.00/quarter | ||
| $575.00/month | ||||
| Package C represents an underwriting profile containing five prime and two standard credits per week. | ||||
| Name of Plan | Cost | Number of Credits | Credit Type | Payment Options |
| Package D | $4,700 | 156 | Prime | In Full |
| 104 | Standard | $1,175.00/quarter | ||
| $391.66/month | ||||
| Package D represents an underwriting profile containing three prime and two standard credits per week. | ||||
| Name of Plan | Cost | Number of Credits | Credit Type | Payment Options |
| Package E | $2,200 | 104 | Prime | In Full |
| $550.00/quarter | ||||
| $183.33/month | ||||
| Package E represents an underwriting profile containing two prime credits per week. | ||||
| Name of Plan | Cost | Number of Credits | Credit Type | Payment Options |
| Package F | $1,100 | 52 | Prime | In Full |
| $275.00/quarter | ||||
| $91.66/month | ||||
| Package F represents an underwriting profile containing one prime credit per week. | ||||
| Name of Plan | Cost | Number of Credits | Credit Type | Payment Options |
| Package G | $700 | 52 | Standard | In Full |
| $175.00/quarter | ||||
| $58.33/month | ||||
| Package G represents an underwriting profile containing one standard credit per week. | ||||
Seasonal rates are also available.
Should you wish to discuss underwriting, please contact Sandy Demarest.
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| Stephen Maselli and the crew from Old Adirondack Authentic in Essex, NY.. |
Dear NCPR--
Now that you have installed the new transmitter in Bristol Vermont the NCPR community is available to us Essex NY residents. And a great community it is.
What makes it very valuable is that it provides a sense of community across this vast region of the Adirondack Park. Even though the physical distances are large, NCPR knits the little hamlets together with its excellent local news and events programming. When you put all of the little communities together you realize we actually have a relatively large cultural community. So we really have the advantage of living in a park and living in a significant cultural community.
This region needs NCPR more than ever in that most other stations come from afar and from conglomerate outlets that have no relationship with the Adirondack Park.
Thank you NCPR for being there and for being our companion.
Stephen Maselli
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| Rosalyn "Roz" and John Dragun of Windfall Bar & Grill in Cranberry Lake. |
When deciding on how to spend an annual advertising budget, there are a few questions you must ask yourself: Who are my current customers? Where will my future customers come from? What media do these customers tune in to? NCPR is the only local radio station encompassing all of the North Country. Their programming covers a wide range of local and national news and cultural interests, including local history, local fiddlers, storytellers, and authors. Events throughout the North Country are highlighted on NCPR's community calendar, both on air and online. For an information source online, they have the most user friendly, clean and updated webpage I have ever seen.
NCPR listeners are informed, often times educated, civic minded, and carry a strong sense of community. If you are looking for a consumer interested in building a relationship with your service or product, then you have found them in the North Country listener.
You will hear it over and over again; listeners/supporters of public radio will, in turn, support the underwriters of public radio. I can firmly attest to that fact, as my husband and I have been underwriters of public radio since 1996. It is so much more than a venue for media marketing. It is a community of like minded, educated consumers.
We often see new faces in our dining room, people pleased to tell us that they drove here from Keene, Jay, Lake Placid, Wells, Potsdam, Canton, and Watertown because they heard of us on North Country Public Radio. We are in an isolated, wild part of the Adirondack Park. Our winters often times begin in November, and end in April; that's 6 months of cold and snow.....NCPR is our life line; it's a familiar friendly voice that knows our community, our history, our present day circumstances in this economy, and this ties us to our neighbors.
If you are considering doing more with your advertising budget than just bringing people in your door, consider what else it means to be part of North Country Public Radio. It means you have an extended family throughout the listening area; one that will help your financial bottom line and enrich your life.
I opened my business, Borealis Color, in the summer of 2007. From the beginning, I have been an underwriter on NCPR, and it has proven to be one of the most effective forms of promotion I have found for my business.
I advertise aggressively, in a wide range of outlets. Besides being an underwriter of NCPR, I advertise on local commercial radio stations and in numerous print media. My contract with NCPR grants me 5 10-second spots a week, and costs about $358 a month -- a bargain in light of the fact that consistent customer feedback indicates to me that the NCPR spots generate more visits to my store, and from a wider geographic range, than any other form of marketing. I think NCPR listeners take an active approach to this region. My perception has been that they truly appreciate & wish to encourage the businesses whose underwriting support helps provide the programs they enjoy. I have had customers from all over the Adirondacks, from The St. Lawrence Valley, from Vermont, from Canada, and from the western and southern parts of out North Country tell me that they purposely visited my store because of hearing my NCPR spots. On more than one occasions, my phone has rung moments after an NCPR announcer read the number.
As a new business,I have been utilizing a broad range of advertising outlets because I feel the need to spread my name wide. However, I will soon be reducing my expenditure by focusing on those outlets which seem to be the most effective. NCPR will be at the top of my list. In fact, it would be absolutely the last thing I would cut, because it has proven to be the single most potent, cost-effective form of advertising available.
Susan Olsen
Borealis Color
Saranac Lake, New York


